The Premier Event for Direct Marketing Professionals within the Gardening Industry!

Here’s a list of our presenters for the DGA 2020 Winter Conference. 

Lou Mongello (Walt Disney World author, Disney expert, host, speaker, and entrepreneur)
Lou Mongello is the host and producer of the WDW Radio Disney podcast, which has been named Best Travel Podcast by the Podcast Awards for nine consecutive years. 
Lou is the author of books and audio tours of the Disney Parks, and founder of The Dream Team charity project, which sends children with life-threatening illnesses to Walt Disney World. He provides consulting to those looking to build their business and brand, and is also a keynote speaker who shares the magic of Disney and/or the power of new and social media, podcasting, entrepreneurship, and more.

Read about Lou's DGA presentation, How to Create Community to Build Your Business and Brand.

KEYNOTE SPEAKER - Mark Schaefer (Executive Director of Schaefer Marketing Solutions)
Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services through Schaefer Marketing Solutions. Customized for every audience, Mark’s programs specialize in marketing strategies for content marketing, digital marketing, social media, and personal branding. His clients range from successful start-ups to global brands. Mark is the author of six best-selling marketing books: KNOWN, Social Media Explained, Return on Influence, Born to Blog, The Content Code, and The Tao of Twitter – named the best-selling book on Twitter in the world. He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. Mark is also a popular and entertaining commentator and has appeared on many national television shows. He is a regular contributing columnist to The Harvard Business Review.

Read about Mark's DGA presentation, The Most Human Company Wins

  Click on the photo below for a glimpse of Mark's DGA presentation: 

Dave Whitinger (Executive Director, National Gardening Association)
Dave was raised by a family of gardeners in a rural area, and his love for nature led him to a career in serving gardeners online. Since the mid 90s, he has been a leader in the online world of educational and social media resources, having founded and operated a number of large and successful websites.

In addition to serving as Executive Director of NGA, Dave is also the software developer responsible for the continued development of When he's not programming or spending time with his friends at, he can be found interacting with other corporate and non-profit members of the gardening industry. 

Read about Dave's DGA presentation, Results of the 2019 National Gardening Survey

Click on the photo below for a glimpse of Dave's DGA presentation:

Ken Lane (Co-owner, Hathaway & Lane Direct)
Ken Lane started Hathaway & Lane Direct in 2003 and since then has been providing senior and significant marketing leadership in the Direct- to-Consumer Gardening industry.

Applying a relentless Measure & Manage approach to helping drive ROI, and often noted for saying “It’s your data…I’m not making this up,” Ken has accumulated & compiled a treasure trove of research this past year and will be sharing it with us at the DGA Winter Conference. 

Think you know all there is about Millennials? Chances are you don’t. They are not like your base customer, and thinking that they might be could be disastrous. You simply cannot afford to miss this session.

Read about Ken's DGA presentation, Do You Really Know your Customer? Really?

Click on the photo below for a glimpse of Ken's DGA presentation:

Owen Video (Founder, Owen Video)
As a pioneer in video marketing, Owen speaks at major video marketing conferences and is well respected as a live stream host and marketing educator. Owen teaches on YouTube, Facebook, and ITune and in his private courses at The Video Marketing School.
His extensive credentials kudos include: 
• Small Business of the Year, California in 2015
• Created and pioneered The Video Sales Funnel (This is what his talk will focus on at the conference.)
• Made over 1000 videos for the web
• Host of 3 Live Video shows in the Social Media Marketing Industry
• Over 40k subs on YouTube
• Over 2.2 million minutes of watch time
• Thymoma Cancer Survivor
• Doubled revenue during chemo

Read about Owen's DGA presentation, How to Create a Sales Video Using Camtasia

Steve Lerch (Owner, Story Arc Consulting)
Steve Lerch is a digital strategy and marketing consultant and an award-winning, international public speaker. He spent 9 years working for Google before founding Story Arc Consulting, where he brings his unique digital perspective to companies, organizations, and events of all sizes.

Over the last decade, Steve has had the opportunity to help build the digital strategies of some of the world's foremost consumer electronics brands like GoPro, Nest, and Otterbox, as wells as federal government agencies like the US Census and FEMA, and many USDA checkoff programs including the American Egg Board, Avocados From Mexico, and the National Pork Board.

When not consulting, Steve speaks on subjects like innovation, corporate culture, consumer behavior, and marketing at various conferences and events mostly in the food, agriculture, trade association, and non-profit industries.

Read about Steve's DGA presentation, Modern Marketing for Today’s Evolving Consumers

Rose Flanagan (Manager Postal Strategies & Logistics, Data-Mail, Inc.)
Rose Flanagan serves as one of the DGA representatives to the Mailers Technical Advisory Committee (MTAC).
She will be presenting an update on current postal issues MTAC is addressing on Thursday morning.